Why Digital Signage?

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What are the compelling reasons for you to consider implementing digital menus on a broad scale?

There are several reasons to consider this:

Human Nature 

Our society is predisposed to seek information from screens, and we are drawn to televisions. We now get the majority of our information from either television or the internet, via our computers, tablets and smart phones. Digital signage is the next step to deliver advertising messages, and foster brand awareness to modern customers.

Increased Revenues

Various studies in recent years have shown that sales organizations implementing digital signage experience sales increases of 15-40% on products promoted on digital signage. This should mean better uptake on special offerings for your suppliers and partners.

Compliance

With digital signage, there is no human effort required at the store level to accurately physically update menu boards to reflect new or discontinued products, current pricing or promotional pricing, etc. Digital signage will display the current products and pricing accurately and consistently.

Ecology

There are environmental benefits to digital signage also. Digital menu board implementations will significantly reduce the amount of paper stock items to be printed and disposed of.

Cost Reduction

There will be potential for reduced labour costs where digital signage are implemented, as no man hours will be required to update product and pricing information on the standard menu boards.

Do you "Like" it?

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Social Media as a component to a Retail Marketing Strategy – what’s it worth?

Everybody is talking about Social Media these days. We hear about it everyday: Retweets, Follows, Likes, Pluses, and more all the time. Social Media has acquired a lot of interest in the retail world, trying to a attract GenX and GenY by devoting countless hours to setting up Facebook pages and Twitter accounts, adding QR codes to campaigns, and even modifying entire marketing messages and building whole new websites. 

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Commercial vs. Consumer LCD Screens

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Many organizations investigating an investment in digital signage ask why they should invest in “high” priced commercial flat panel screens, when they can go to their local Future Shop, Best Buy or other big box store, and get “the same thing” for much less than the cost of a commercial grade display.

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Hungry for more?

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As previously announced, GET Signage has broadened our product offering, to include Digital Signage solutions.

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